After its initial launch, Amazon spread its network to Japan in 2000. Now, Amazon.co.jp has become a lucrative marketplace for both local and international sellers. The leading Amazon seller suite, Jungle Scout, also expanded its services to support the Japanese market.
This guide aims to provide all the information you need to know about Jungle Scout Japan. Let’s explore how Jungle Scout can help merchants navigate and succeed in Japan’s thriving online retail landscape.
Jungle Scout Japan: Quick Overview
- Jungle Scout is fully compatible with Amazon.co.jp seller accounts
- Many key features are available for the Japanese market, though some tools have limitations
- Connecting your Amazon Japan account to Jungle Scout can streamline operations and provide valuable insights
- Pricing for the Japanese market aligns with Jungle Scout’s global offerings, starting at $49/month
Available Jungle Scout Tools For Amazon Japan
Here are the tools that are accessible to Amazon Japan sellers:
- Home Dashboard: The Home Dashboard provides a comprehensive view of your Amazon Japan business metrics. It offers at-a-glance insights into sales trends, best-selling products, and overall account health. This centralized hub helps you make data-driven decisions quickly.
- Sales Estimator: This tool allows you to forecast potential sales for new products in the Japanese market. By analyzing historical data and current market trends, you can make more informed decisions about which products to invest in.
- Listing Grader: The Listing Grader helps you analyze and optimize your product listings for the Japanese audience. It considers factors like keyword usage, image quality, and pricing strategy to suggest improvements that can boost your visibility and conversion rates.
- Product Tracker: Monitor product performance over time in the Japanese market. This tool is invaluable for keeping an eye on your competitors and identifying emerging trends in your niche.
- Product Database: Access a vast catalog of products for research specific to the Japanese market. This database can help you identify potential opportunities and gaps in the market that you can fill with your offerings.
- Opportunity Finder: The Opportunity Finder Identifies profitable product ideas tailored to Japanese consumer preferences. This tool analyzes market data to suggest niches and products with high demand and low competition.
- Supplier Tracker: Manage your suppliers for Amazon Japan operations efficiently. This tool helps you keep track of orders, lead times, and supplier performance, which is crucial for maintaining inventory levels and ensuring product quality.
- Keyword Scout: Conduct thorough keyword research specifically for the Japanese market. This tool helps you identify the most relevant and high-performing keywords to improve your product visibility in Amazon Japan search results.
- Keyword Lists: Create and manage custom keyword lists for your Japanese products. This feature allows you to organize and track the performance of different keyword sets, helping you refine your optimization strategy over time.
- Listing Builder: The Listing Builder helps you create optimized product listings tailored to the Japanese market. This tool guides you through the process of crafting compelling titles, bullet points, and descriptions that resonate with Japanese consumers while adhering to Amazon’s guidelines.
- Review Automation: Efficiently manage customer reviews for your products on Amazon Japan. This tool helps you monitor and respond to customer feedback, which is particularly important in the Japanese market, where customer service is highly valued.
- Profit Overview: Gain insights into individual product profitability in the Japanese market. This tool factors in all costs, including Japan-specific fees and taxes, to give you an accurate picture of your product’s performance.
- P&L Statement: This comprehensive financial tool provides a detailed profit and loss overview for your entire Amazon Japan business. It helps you understand your business’s overall health and identify areas for improvement.
- Advertising Analytics: Analyze the performance of your Amazon advertising campaigns in Japan. This tool provides insights into your ad spend, conversion rates, and return on investment, helping you optimize your advertising strategy for the Japanese market.
- Inventory Manager: Track and manage your product inventory levels on Amazon Japan. This tool helps you avoid stockouts and overstock situations, which is crucial for maintaining a good seller rating and capitalizing on sales opportunities.
- Product Settings & Costs: Customize product-level settings and costs for your Amazon Japan business. This feature allows you to fine-tune your pricing strategy and product configurations to meet the specific demands of the Japanese market.
- Access to Chrome Extension: Jungle Scout Chrome extension supports only a few marketplaces, and Japan is one of them. With the extension, you can find lucrative product opportunities and analyze your competitors’ strategies while browsing the Amazon marketplace.
Limitations Of Jungle Scout For Amazon Japan
While Jungle Scout offers a robust set of tools for the Japanese market, there are a few limitations to be aware of:
- Category Trends: This feature is not available for any marketplace, including Japan. Sellers will need to rely on other sources for category-specific trend analysis.
- Supplier Database: The Supplier Database feature is not accessible in any marketplace except the US. This limitation means sellers will need to find alternative methods for sourcing suppliers in Japan or internationally.
- Rank Tracker: This tool is not available to track product rankings in Japan. Sellers will need to manually monitor their product rankings or use alternative tools for this purpose.
Getting Started With Jungle Scout Japan
To begin using Jungle Scout for your Amazon Japan business, follow these steps:
Step 1. Visit the Jungle Scout website and click “Sign up”
Step 2. Choose a suitable package based on your needs and budget
Step 3. Enter your email and create a password
Step 4. Select your preferred payment method and complete the transaction
Step 5. Once logged in, navigate to “Connect Amazon Account” in your dashboard
Step 6. Select “Japan” as your marketplace and provide your Amazon seller credentials
Authorize the connection and start exploring the available features
After connecting your account, take some time to familiarize yourself with the Japanese-specific features. Set up your dashboard to display the most relevant data for your Amazon Japan business, and consider watching Jungle Scout’s tutorials or webinars to maximize your use of the available tools.
Jungle Scout Japan Pricing
Jungle Scout offers uniform pricing across all Amazon marketplaces, including Japan. The pricing plans are as follows:
Starter: $49/month or $29/month billed annually. Ideal for new sellers or those just starting on Amazon Japan
Growth Accelerator: $79/month or $49/month billed annually. Suitable for growing businesses looking to scale their operations in Japan
Brand Owner + CI: $399/month or $299/month billed annually. Designed for established sellers with significant presence on Amazon Japan
Each plan offers different tool sets and usage limits, so review them carefully before subscribing. When choosing a plan, consider your business stage, budget, and specific needs in the Japanese market.
The best part is that all the plans are backed by a 7-day refund policy, which gives you peace of mind when picking a certain plan. Sadly, the Jungle Scout free trial isn’t available in Japan at the moment.
You can also take advantage of our Jungle Scout discount codes to get upto 56% Off on an annual subscription.
The Japanese E-commerce Landscape
Knowing Jungle Scout’s offering for Japan isn’t enough. It’s also essential to understand the unique aspects of the Japanese e-commerce market:
- Mobile-first: Japan has one of the highest mobile penetration rates globally, making mobile optimization crucial.
- Quality-focused: Japanese consumers prioritize product quality and customer service over price.
- Seasonal shopping: Major shopping events like Golden Week and year-end sales significantly impact consumer behavior.
- Local preferences: Understanding local tastes and trends is vital for success in the Japanese market.
Maximizing Jungle Scout for Amazon Japan’s Success
To make the most of Jungle Scout’s features for the Japanese market, consider the following strategies:
- Product Research and Selection: Use the Product Database and Opportunity Finder to identify promising products for the Japanese market. Look for items with high demand and low competition, considering Japanese consumer preferences and seasonal trends.
- Keyword Optimization: Leverage Keyword Scout to conduct thorough keyword research in Japanese. Pay attention to local language nuances and popular search terms. Use these insights to optimize your product listings with the Listing Builder tool.
- Competitor Analysis: Monitor your competitors and track your own performance with Product Tracker. Analyze top-performing listings in your niche to identify successful strategies you can adapt for the Japanese market.
- Supply Chain Management: Streamline your operations with Inventory Manager and Supplier Tracker. These tools are crucial for maintaining optimal stock levels and ensuring smooth operations, especially when dealing with international suppliers for the Japanese market.
- Financial Analysis: Regularly analyze your business performance using Profit Overview and P&L Statement tools. Keep a close eye on Japan-specific costs and fees to ensure your pricing strategy remains competitive and profitable.
- Advertising Optimization: Use the Advertising Analytics tool to fine-tune your PPC campaigns for the Japanese market. Monitor your advertising costs and ROI closely, adjusting your strategy based on performance data.
- Customer Feedback Management: Utilize the Review Automation feature to manage customer reviews efficiently. In the Japanese market, where customer service is highly valued, prompt and courteous responses to feedback can significantly impact your brand reputation.
Global Selling Opportunities
One advantage of using Jungle Scout is its support for multiple Amazon marketplaces worldwide. This allows you to manage your global Amazon accounts from a single platform. If you decide to expand to other markets, such as the Jungle Scout UK or the United States, you’ll gain access to additional features that may not be available in the Japanese marketplace.
Consider using your experience in the Japanese market as a springboard for global expansion. The insights and strategies you develop using Jungle Scout for Amazon Japan can be valuable when entering other international markets.
Conclusion: Jungle Scout Is Accessible For Amazon Japan Marketplace
Jungle Scout offers a comprehensive suite of tools to help sellers thrive in the competitive Amazon Japan marketplace. While there are some limitations compared to other markets, the available features provide significant benefits for managing and growing your Amazon Japan business.
Remember that success on Amazon Japan requires more than just using the right tools. It also demands a deep understanding of the Japanese market, consumer behavior, and cultural nuances. Use Jungle Scout as a powerful ally in your quest to build a thriving Amazon business in Japan, but also invest time in learning about the unique aspects of selling in this fascinating market.
As you grow your presence on Amazon Japan with the help of Jungle Scout, stay adaptable, keep learning, and always prioritize the needs and preferences of your Japanese customers. With persistence and the right strategies, you can turn the Land of the Rising Sun into a land of rising sales for your Amazon business.
