Jungle Scout Listing Builder | Optimise Amazon Product Listing

Jungle Scout offers two powerful tools to help sellers create and optimize their Amazon product listings: the Listing Grader and the Listing Builder. 

With these tools, sellers can evaluate the quality of their existing product listings, optimize them, or build new lists for maximum visibility on the search results page. 

Throughout the article, I’ll explain how Jungle Scout’s Listing Builder tool works, explore its features and capabilities, and show how it can transform your Amazon selling journey.

Let’s start!


  • Jungle Scout’s Listing Builder is a valuable tool that simplifies creating and optimizing Amazon product listings.
  • The tool provides AI-powered suggestions, keyword research integration, and real-time optimization tracking to help sellers create high-performing listings.
  • The Jungle Scout listing builder tool is only available with Jungle Scout’s suite and professional plans. 

Jungle Scout Listing Builder Tools

Jungle Scout offers two distinct tools to help sellers manage their Amazon listings. The first one examines your current listings, and the other one helps to build new ones:

1. Listing Grader

The Listing Grader is a tool that analyzes the quality and performance of your existing Amazon product listing. It provides detailed insights into your listing’s optimization, highlighting areas for improvement and offering actionable suggestions to enhance its effectiveness.

2. Listing Builder

The Listing Builder is a comprehensive tool designed to simplify creating and optimizing new Amazon product listings. With its AI-powered features and integration with Jungle Scout’s keyword research capabilities, the Listing Builder empowers sellers to craft high-performing listings from scratch.

But, these two tools are only available for Jungle Scout subscribers using the Suite and Professional plans starting at $69 and $129 monthly, respectively.

How To Create A New Product Listing With Jungle Scout Listing Builder?

Creating a new product listing using the Jungle Scout Listing Builder is a straightforward process. Here are the steps:

Step 1. Log in to your Jungle Scout account and navigate to the “Keywords” section, then select “Listing Builder.”

Select Listing Builder

Step 2. Click on the “Create New Listing” button and choose the “Draft a Listing” option.

Click On The Create New Listing

Step 3. Select a relevant keyword list or create a new one to serve as the foundation for your listing optimization.

Select A Relevant Keyword List

Step 4. Utilize the AI-Assist feature to generate suggestions for your product title, key features, and description. Customize and refine the AI-generated content to align with your brand and product offering.

 Utilize The AI-Assist Feature

Ensure that you’ve included all the necessary keywords in the appropriate sections using the Listing Builder’s tracking and optimization features.

Step 5. Review the Listing Optimization Score to gauge the effectiveness of your listing and make any final adjustments.

Review The Listing Optimization Score

Step 6. Once you’re satisfied with your listing, click “Save & Exit” to store your work and come back to it later.

Click Save & Exit

Optimizing An Existing Product Listing

If you already have an existing Amazon product listing, the Jungle Scout Listing Builder can help you optimize it for better performance. Here’s how:

Step 1. Open the “Listing Grader” tool from the Toolbox menu.

Step 2. Copy and paste the ASIN you want to optimize.

Copy And Paste The ASIN

Step 3. Check the listing quality and find out the areas that need improvement for optimization. 

Check The Listing Quality

Step 4. Now go back to the Listing Builder tool, click on the “Import Existing Listings” option, and follow the prompts to authenticate your Amazon Seller Central account.

Now Go Back To The Listing Builder Tool

Step 5. Select the product listing you want to optimize and review the current content and keyword usage. Use the AI-Assist feature to generate new titles, features, and description suggestions based on your existing listing and keyword research.

Step 6. Carefully review the suggestions and make any necessary edits to align the content with your brand and product positioning. Monitor the Listing Optimization Score and make further adjustments until you’re satisfied with the listing’s performance.

Step 7. When you’re ready, click the “Sync to Amazon” button to update your live listing on the platform.

The Role Of Jungle Scout’s AI-Assist

One of the standout features of the Jungle Scout Listing Builder is the AI-Assist tool. This powerful functionality leverages machine learning algorithms to generate optimized content for your product listings. 

Jungle Scout's AI-Assist

Here’s how it works:

  • AI-Assist can provide suggestions for your product title, key features, and description based on your selected keywords and the tool’s understanding of Amazon’s best practices.
  • These AI-generated suggestions serve as a starting point, allowing you to customize and refine the content to best represent your product and brand.
  • By utilizing the AI-Assist feature, you can save time and effort in creating high-performing listings while still maintaining creative control over the final output.

Features Of Jungle Scout Listing Builder

The Jungle Scout Listing Builder offers a comprehensive set of features to help sellers create and optimize their Amazon product listings:

  • Keyword Integration: Seamlessly import keyword lists from Jungle Scout’s Keyword Scout tool, ensuring your listing is optimized for the most relevant and high-volume search terms.
  • Listing Optimization Score: Receive real-time feedback on the optimization level of your listing, with suggestions for improvement.
  • Competitor Analysis: Gain insights into how your listing compares to the competition, helping you identify areas for differentiation.
  • Character Limit Tracking: Ensure your listing content adheres to Amazon’s character limits, maximizing the available space.
  • Keyword Usage Monitoring: Track which keywords have been included in your listing, reducing the risk of repetition.
  • Saved Drafts: Easily save your work-in-progress listings and return to them later for further refinement.

Note: Jungle Scout has a YouTube Channel that takes up its popular tools and explains the best ways to use them. Remember to utilize this resource and learn the best way to maximize the Jungle Scout listing builder. 

Limitations Of Jungle Scout Listing Builder

While the Jungle Scout Listing Builder is effective to an extent, it’s important to be aware of its limitations, too:

  1. Subscription Requirement: Access to the Listing Builder is only available to users with a Jungle Scout Suite or Professional subscription plan, which may not be suitable for all sellers.
  2. AI-Assist Limitations: The AI-generated suggestions, while helpful, may not always perfectly align with your brand voice or product positioning, requiring further customization.
  3. Ongoing Optimization: The Listing Builder is a tool to help optimize your listings, but it’s still crucial for sellers to continuously monitor and refine their listings based on performance and customer feedback.

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Conclusion: Create And Optimize Listings With Jungle Scout Listing Builder

The Listing Builder offered by Jungle Scout is a revolutionary tool for Amazon sellers who wish to successfully construct and enhance their product listings. With the help of the tool’s AI-powered features, keyword integration, and real-time optimization tracking, sellers can increase the visibility of their listings on Amazon, save time, and eventually increase sales.

The Jungle Scout Listing Builder offers you the data and direction you need to maximize your Amazon selling potential, whether you are beginning from scratch or trying to improve an already-existing listing. Incorporate the abilities of this cutting-edge instrument to grow your online store to new heights!


Is the Jungle Scout Listing Builder available on all Jungle Scout subscription plans?

The Listing Builder is only available to users with a Jungle Scout Suite or Professional subscription plan.

Can I use the AI-Assist feature for free?

The AI-Assist feature within the Listing Builder is included as part of the Jungle Scout Suite and Professional plans. The number of AI-Assist uses is limited based on the subscription level.

Can I optimize my existing Amazon listings using the Jungle Scout Listing Builder?

The Listing Builder allows you to import and optimize your Amazon product listings. You can review and refine the listing content, track keyword usage, and sync the optimized listing back to Amazon.

How accurate are the AI-generated suggestions for my listing content?

The AI-Assist feature provides a solid starting point, but the suggestions may require further customization to align with your brand voice and product positioning. The tool is designed to help streamline the process, not replace human creativity.

Do I need to connect my Amazon Seller Central account to use the Jungle Scout Listing Builder?

It’s not mandatory to connect your Amazon account, but doing so will allow you to import and sync your existing listings directly within the Listing Builder tool.

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