Jungle Scout has been one of the top choices of sellers when selling on Amazon to get insights into the platform.
Among its suite of powerful features, the Keyword Tracker or the Rank Tracker is a significant tool for sellers looking to boost their product’s performance and level up their selling strategy.
Rank Tracker tool helps sellers identify relevant keywords with high search volume, analyze keywords used by up to 10 competing products, optimize their Pay-Per-Click campaigns, and more.
In this article, we will explore the Jungle Scout Keyword Tracker in detail, including its features, how to use it, its pricing, and more.
What Is Jungle Scout Keyword Tracker?
Jungle Scout’s Keyword Tracker is a sophisticated tool designed to help Amazon sellers identify and track high-performing keywords. In order to improve the visibility of the products and increase sales.
Additionally, it allows sellers to track their rankings for specific keywords, identify high-potential search terms, and gain insights into their competitors’ keyword strategies.
The Keyword Tracker is more than just a ranking tool; it’s a comprehensive solution for understanding real-time data on keyword performance, enabling sellers to make informed decisions about their product listings and advertising campaigns.
With Rank Tracker, sellers can:
- Monitor organic and sponsored ranking positions
- Track multiple keywords across various products
- Compare ranking history to identify trends and patterns
- Set up alerts for significant ranking changes
To make the most out of keyword tracking, users can use Keyword Scout, a powerful keyword research tool that works with the Keyword Tracker. Keyword Scout helps sellers discover relevant and potentially profitable keywords for their products.
Using Keyword Scout, sellers can:
- Generate extensive lists of related keywords
- Estimate search volume for specific terms
- Analyze historical keyword trends
- Investigate competitor keyword strategies
This feature is precious for new product launches or when expanding into new niches. By identifying high-volume, relevant keywords, sellers can tailor their product listings to match customer search behavior, increasing the likelihood of appearing in search results and driving sales.
How To Use Jungle Scout Keyword Tracker?
Getting started with Jungle Scout’s Keyword Tracker is a straightforward process designed to provide valuable insights quickly. Here are the steps that you can follow to get started with tracking your Amazon keywords.
Step 1: In order to access the rank tracker, you must log into your Jungle Scout account.
Step 2: Once you have logged in to your account, click the Keywords dropdown menu and choose Rank Tracker.
Step 3: Now, click on the (+) button in order to add a new group and to name your group.
Step 4: Enter the name of your group and then click on ‘Create’.
Step 5: Under “Choose one option,” select one of your products or add a new ASIN.
Note: I have selected to add a new ASIN.
Step 6: Add your ASIN and then click on “Run Reverse ASIN Search” on the bottom right.
Step 7: add more keywords by selecting one from your saved keywords list or by adding competing ASINs.
Step 8: Click on Save.
Here, the Rank tracker will display how well your keyword ranks on Amazon.
Now, you can access the ranking of your keywords, organic ranking vs. sponsored ranking, and view how well your competitors are ranking.
Benefits Of Using Jungle Scout Keyword Tracker
The advantages of incorporating Jungle Scout’s Keyword Tracker into your Amazon selling strategy are numerous and impactful. Let’s take a look at some of them:
1. Increased Product Visibility
By identifying and targeting the most relevant and high-performing keywords, sellers can optimize their product listings to appear more frequently in customer searches. This increases the visibility of products and can lead to higher click-through rates and, ultimately, more sales.
2. Improved PPC Campaign Performance
The insights gained from Keyword Tracker can be directly applied to Amazon PPC (Pay-Per-Click) campaigns. By focusing advertising spent on keywords that have proven to drive organic traffic and sales, sellers can improve their return on ad spend and overall campaign efficiency.
3. Data-driven Decision-making
Jungle Scout’s Keyword Tracker provides concrete data that allows sellers to make informed decisions about their product strategy, from inventory management to pricing decisions.
4. Improved Amazon SEO
The tool helps you understand which keywords are driving traffic to your listing, allowing you to optimize product titles, bullet points, and descriptions. This ongoing optimization can steadily improve organic search rankings over time.
5. Competitor Monitoring
By tracking competitor ASINs, you can gain valuable insights into their keyword strategy and identify opportunities to outperform them in key areas.
6. New Keyword Opportunities
As you track your existing keywords, Jungle Scout often helps you discover new, related keywords you may not have considered. These can open up new opportunities for driving traffic to your listings.
7. Listing Optimization
The data from Keyword Tracker can guide you in efficiently optimizing your product listings, ensuring they’re aligned with the terms customers are actually using to search for products similar to yours.
Jungle Scout Keyword Tracker Pricing
Jungle Scout keyword tracker/ Rank tracker is a tool included in the Jungle Scout plans. However, note that the Rank Tracker is available only in the Growth Accelerator and Brand Owner plan.
Users who have purchased the Starter plan for Jungle Scout cannot access the Rank Tracker. Hence, in order to use the tool, you will have to upgrade your plan.
Besides, you can track 500 keywords with the Growth Accelerator plan and 5000 keywords with the Brand Owner plan. You can extend the keyword limit by contacting the support team if you have an enterprise brand owner plan.
Here are further details about the Jungle Scout Rank Tracker Pricing:
| Plan | Growth Accelerator | Brand Owner |
|---|---|---|
| Monthly Price | $79/mo | $199/mo |
| Annual Price | $49/mo | $129/mo |
| Keyword limit | 500 keywords | 5,000 keywords |
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Conclusion: Jungle Scout Keyword Tracker Essential for Long-Term Amazon Seller Success!
Jungle Scout’s Keyword Tracker provides sellers with the data they need to make informed decisions, optimize their listings, and stay ahead of the competition.
Plus, its ability to identify high-volume, relevant keywords, and track ranking performance helps sellers optimize product listings and PPC campaigns for maximum visibility and sales.
Whether you’re just starting on Amazon or looking to take your established business to the next level, Jungle Scout’s Keyword Tracker is a powerful tool in your journey to e-commerce success. Plus, for best results, monitor, analyze, and apply the insights gained regularly.
