What Is Jungle Scout Cobalt & How to Use?

For Amazon brands and retailers, making big eCommerce and expansion decisions requires the ultimate competitor and market research. 

This is where Jungle Scout Cobalt, a potent tool made by Jungle Scout, shines. It gives enterprise-level sellers, agencies, and investors thorough market research and product insights with precision and automation capabilities. 

If you are a brand owner or running an enterprise business on Amazon, you want to know more about this amazing innovation by Jungle Scout!

So let’s get started. 

What Is Jungle Scout Cobalt?

Jungle Scout Cobalt is an advanced analytics platform that has the power of over one billion Amazon data points to deliver accurate, actionable insights. 

It combines market research, product performance data, and advertising optimization features to help users strategically navigate the competitive Amazon marketplace.

Jungle Scout Cobalt
Source: Jungle Scout

The platform offers a user-friendly interface with customizable dashboards, allowing users to access and analyze vital metrics easily. Brands and merchants can maximize their inventory, profitability, and overall success on Amazon by utilizing Cobalt’s data-driven suggestions to make well-informed decisions.

Check out this official video from Jungle Scout to know how its Cobalt tool works:

Who Is Jungle Scout Cobalt For? 

Jungle Scout Cobalt caters to the needs of enterprise brands, agencies, and investors seeking to gain a competitive edge in the Amazon marketplace. It is particularly beneficial for:

  1. Large brands and retailers managing extensive product catalogs
  2. Agencies handling multiple client accounts and campaigns
  3. Investors looking to identify emerging trends and opportunities

The platform’s advanced features and granular insights make it an invaluable tool for these user groups, enabling them to streamline their operations and achieve substantial growth.

Features Of Jungle Scout Cobalt 

Jungle Scout Cobalt offers a comprehensive suite of features designed to help users excel in the Amazon marketplace:

  1. Product Insights: 
Product Insights
Source: Jungle Scout

Gain valuable insights into product performance, including sales trends, pricing, and customer reviews.

  1. Keyword Research: 
Keyword Research
Source: Jungle Scout

Identify high-performing keywords and optimize product listings for improved visibility and search rankings.

  1. Advertising Optimization: 

Utilize advanced targeting, data analytics, and automation to maximize the impact of Walmart and Amazon advertising campaigns.

  1. Competitor Analysis: 
Jungle Scout Cobalt - Competitor Analysis
Source: Jungle Scout

Track competitor performance, identify emerging threats, and uncover opportunities for growth.

  1. Sales Analytics: 
Jungle Scout Cobalt - Sales Analytics
Source: Jungle Scout

Monitor sales performance, identify trends, and make data-driven decisions to improve profitability.

  1. Market Intelligence:
Jungle Scout Cobalt - Market Intelligence
Source: Jungle Scout

Access real-time data on market share, consumer demand, and competitor performance to stay ahead of the curve.

How Accurate Is Jungle Scout Cobalt? 

Jungle Scout Cobalt prides itself on delivering accurate insights based on real-time data from over one billion Amazon data points. The platform employs advanced algorithms and machine learning techniques to ensure the reliability of its data and recommendations.

However, it is essential to note that while Cobalt’s data is highly accurate, it is not perfect. Factors such as rapidly changing market conditions and the complexity of the Amazon marketplace can occasionally lead to discrepancies. 

Nevertheless, Jungle Scout Cobalt remains one of the most trusted and reliable sources of Amazon market intelligence available.

How Much Does Jungle Scout Cobalt Cost? 

Jungle Scout Cobalt offers custom pricing plans tailored to the specific needs of enterprise brands and agencies. The cost varies based on factors such as the number of users, the volume of data analyzed, and the level of support required. However, the cost can reach up to $2,500/month per seat. 

Interested parties can request a demo and discuss their requirements with the Jungle Scout team to obtain a personalized quote. While the pricing may be higher compared to entry-level tools, the value provided by Cobalt’s advanced features and insights often justifies the investment for large-scale sellers and agencies.

Jungle Scout Cobalt Alternatives 

While Jungle Scout Cobalt is a leading platform for Amazon market intelligence, there are three  alternatives worth considering:

1. SmartScout: A comprehensive ecommerce analytics tool that offers accurate sales estimates, market insights, and advertising optimization features at a more affordable price point. Its competitor research and brand features unlock at $75/month. 

2. Helium 10 Adtomic: An all-in-one Amazon advertising platform that helps sellers optimize their ad campaigns, improve ROI, and scale their businesses. It is an add-on that sellers can purchase at $199/month. 

3. Viral Launch: A suite of tools designed to help Amazon sellers launch, grow, and manage their businesses through data-driven insights and automation. Its advertising and Cobalt-like capabilities, along with the Pro Plus Ads plan, cost $199/month. 

Each of these alternatives has its strengths and weaknesses, and the best choice ultimately depends on the specific needs and budget of the user.

What Actual Users Say About Jungle Scout Cobalt?

Jungle Scout Cobalt has received positive reviews from many satisfied users. Here are a few examples:

While most users praise Cobalt’s comprehensive features and accurate data, some have noted that the platform can be complex for new users and that the pricing may be a barrier for smaller sellers.

Is Jungle Scout Cobalt Worth It? 

For enterprise brands, agencies, and investors seeking to gain a competitive advantage in the Amazon marketplace, Jungle Scout Cobalt is undoubtedly worth the investment. 

The platform’s advanced features, accurate data, and actionable insights can help users make informed decisions, optimize their performance, and achieve substantial growth.

You can check this case study by Jungle Scout, where a fitness brand increased its sales by 95% using the Cobalt on Prime Day.  

Jungle Scout Cobalt Prime Day

However, for smaller sellers or those with limited budgets, the cost of Jungle Scout Cobalt may be prohibitive. In such cases, exploring more affordable alternatives or entry-level tools may be more suitable.

Related Read:

Conclusion: Jungle Scout Cobalt Is An Enterprise-level Market Intelligence Tool For Amazon sellers! 

Jungle Scout Cobalt is an effective platform that gives investors, agencies, and business brands the product and market analytics they need to thrive in the cutthroat Amazon marketplace. 

By utilizing Cobalt’s sophisticated features and reliable data, users may make wise decisions, maximize their performance, and see notable progress.

While some people may be concerned about the platform’s cost, enterprises serious about success on Amazon frequently find that Jungle Scout Cobalt’s worth outweighs the price. 

As the online scene develops, tools like Jungle Scout Cobalt will be indispensable for brands and merchants hoping to stay ahead of the curve.


Is Jungle Scout Cobalt suitable for small sellers? 

While Jungle Scout Cobalt offers powerful features, it is primarily designed for enterprise brands, agencies, and investors. Small sellers may find more affordable and suitable alternatives better aligned with their needs and budget.

How does Jungle Scout Cobalt differ from other Amazon analytics tools? 

Jungle Scout Cobalt sets itself apart through its advanced features, accurate data, and focus on serving enterprise-level users. The platform’s comprehensive suite of tools and customizable dashboards make it a top choice for large-scale sellers and agencies.

Can Jungle Scout Cobalt help with advertising optimization? 

Jungle Scout Cobalt offers advertising optimization features that help users maximize the impact of their Walmart and Amazon ad campaigns through advanced targeting, data analytics, and automation.

How often is the data in Jungle Scout Cobalt updated? 

Jungle Scout Cobalt updates its data in real time, ensuring that users have access to the most current and accurate insights for making informed decisions.

Does Jungle Scout Cobalt offer customer support? 

Jungle Scout Cobalt provides customer support to its users. The level of support may vary depending on the pricing plan and the specific needs of the user.

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