As an Amazon seller, having the right tools can make or break your business. Two popular options that often come up in discussions are Jungle Scout and Keepa.
Though both are Amazon seller tools, they cater to the different needs of sellers. That’s why knowing the difference helps you make an informed decision.
In this article, I’ll dive deep into these tools, comparing their features, pricing, and overall value to help you decide which one best suits your needs. We’ll explore their product research capabilities, tracking features, browser extensions, and additional functionalities to give you a clear picture of what each tool offers.
Jungle Scout vs Keepa: A Quick Comparison
Here’s a quick overview of how Jungle Scout and Keepa stack up against each other:
| Feature | Jungle Scout | Keepa |
|---|---|---|
| Primary Focus | All-in-one Amazon seller tool | Price and sales rank tracking |
| Product Research | Opportunity Finder, Product Database | Product Finder |
| Product Tracking | Product Tracker | Price Tracker |
| Chrome Extension | Yes (Need Subscription) | Yes (Free and Paid) |
| Sales Estimates | Yes | No (only sales rank) |
| Supplier Database | Yes | No |
| Keyword Research | Yes | No |
| Free Trial | No (7-day refund policy) | Yes (Free Plan) |
| Pricing | Starts at $49/month | Free version available, paid plans start at €19/month |
What Is Jungle Scout?
Jungle Scout is a complete Amazon seller tool suite that offers a wide range of features to help with product research, keyword optimization, and business management.
It provides sales estimates, product tracking, supplier database access, and detailed analytics to support sellers in making informed decisions about their Amazon business.
What Is Keepa?
Keepa is primarily a price-tracking tool for Amazon products. It offers historical price data, sales rank information, and deal alerts.
Keepa’s browser extension displays price history charts directly on Amazon product pages, helping sellers and shoppers make informed decisions based on pricing trends.
Jungle Scout vs Keepa: Head-to-Head Comparison
While both tools are valuable for Amazon sellers, they serve different primary purposes. Jungle Scout offers a complete suite of Amazon tools covering various aspects of selling on the platform. Keepa, on the other hand, focuses mainly on price tracking and historical data analysis.
1. Jungle Scout’s Product Database vs Keepa’s Product Finder
Jungle Scout’s Product Database is a powerful tool for discovering potential products to sell on Amazon. It allows users to filter through millions of Amazon products based on criteria like estimated sales, revenue, reviews, and more.
This feature helps sellers identify profitable niches and products with high demand and low competition.
Key features of Jungle Scout’s Product Database include:
- Estimated monthly sales and revenue
- FBA fee calculator
- Opportunity Score
- Listing Quality Score
- Advanced filtering options
Keepa’s Product Finder, while useful, is more limited in scope. It allows users to search for products based on price history, sales rank, and other metrics. However, it doesn’t provide sales estimates or revenue data, which are crucial for making informed product decisions.
Keepa’s Product Finder offers:
- Historical price data
- Sales rank history
- Amazon stock status
- Basic filtering options
For comprehensive product research, Jungle Scout’s Product Database has a clear advantage. It provides more actionable data and insights that are directly relevant to sellers looking to launch new products or expand their product lines.
2. Jungle Scout’s Product Tracker vs Keepa’s Pricing Tracker
Both tools offer tracking features, but they focus on different aspects.
Jungle Scout’s Product Tracker allows sellers to monitor specific products over time, providing data on:
- Estimated daily sales
- Price changes
- Inventory levels
- Best Seller Rank (BSR) fluctuations
- Review count and rating changes
This comprehensive tracking helps sellers understand product performance trends and make informed decisions about inventory management and pricing strategies.
Keepa’s Pricing Tracker is primarily focused on price history and sales rank. It offers:
- Detailed price history charts
- Sales rank history
- Price drop alerts
- Stock availability tracking
While Keepa excels at providing in-depth historical pricing data, it lacks the sales estimates and broader product performance metrics that Jungle Scout offers. For sellers who need a complete picture of a product’s performance beyond just price, Jungle Scout’s Product Tracker provides more comprehensive insights.
3. JS’s Chrome Extension vs Keepa’s Chrome Extension
Both Jungle Scout and Keepa offer Chrome extensions that provide quick access to product data directly on Amazon pages.
Jungle Scout’s Chrome Extension features:
- Estimated monthly sales and revenue
- Opportunity Score
- FBA fee calculator
- Historical sales data
- Keyword data
- Quick view of key product metrics
Keepa’s Chrome Extension focuses on:
- Price history charts
- Sales rank history
- Price drop alerts
- Quick access to Keepa’s tracking features
Jungle Scout’s extension provides more extensive data at a glance, including sales estimates and opportunity scores, which are particularly valuable for product research. Keepa’s extension, while excellent for price tracking, doesn’t offer the same breadth of information for sellers looking to make quick decisions about product viability.
Additional Features Offered By Jungle Scout
Jungle Scout goes beyond basic product research and tracking, offering a suite of tools designed to support various aspects of an Amazon business:
- Keyword Scout: This tool helps sellers find high-volume, relevant keywords for their product listings and PPC campaigns. It provides search volume data, keyword difficulty scores, and suggested bids for Amazon PPC.
- Supplier Database: Jungle Scout offers a database of verified suppliers, helping sellers find reliable sources for their products. This feature includes supplier contact information, shipment history, and customer ratings.
- Inventory Manager: This tool helps sellers track their inventory levels, predict future stock needs, and manage reorder points to avoid stockouts or overstocking.
- Sales Analytics: Jungle Scout provides detailed sales data, profit calculations, and performance metrics to help sellers understand their business’s health and identify areas for improvement.
- Listing Builder: This feature assists sellers in creating optimized product listings with keyword suggestions and content recommendations.
- Review Automation: Jungle Scout helps sellers manage and automate their product review requests, improving the chances of gathering valuable customer feedback.
- Alerts: Sellers can set up customized alerts for price changes, inventory levels, and other important metrics to stay on top of their product performance.
These additional features make Jungle Scout a more comprehensive solution for Amazon sellers, covering various aspects of running an e-commerce business on the platform.
Jungle Scout vs Keepa: Pricing Comparison
Let’s break down the pricing structures for both tools to help you understand the investment required for each.
Jungle Scout Pricing
Jungle Scout offers three main pricing tiers, each with increasing levels of features and data access:
| Plan | Monthly Price | Annual Price |
|---|---|---|
| Starter | $49/month | $29/month |
| Growth Accelerator | $79/month | $49/month |
| Brand Owner + CI | $399/month | $299/month |
With each plan, Amazon sellers get a different set of tools and limitations. So, it is best to compare the Jungle Scout pricing before picking a plan.
Jungle Scout doesn’t offer a free trial, but they do have a 7-day refund policy, allowing users to try the tool risk-free.
Keepa Pricing
Keepa takes a different approach to pricing:
- Free Version: Offers basic price tracking and alerts
- Data Access Plan: €19/month or €189/year
The Data Access plan includes:
- Access to price history data
- Sales rank history
- Offer count history
- API access (limited)
Keepa’s free version provides value for casual users, but serious sellers will likely need the paid plan to access the most useful data.
Jungle Scout vs Keepa: Which Tool To Choose?
Choosing between Jungle Scout and Keepa depends on your specific needs as an Amazon seller.
Choose Jungle Scout If:
- You’re looking for a comprehensive Amazon seller toolkit that covers product research, keyword optimization, and business management.
- You need accurate sales estimates and revenue projections for potential products.
- You want access to a supplier database and inventory management tools.
- You’re willing to invest in a more robust solution to scale your Amazon business.
- You need detailed keyword research and optimization tools for your listings and PPC campaigns.
Choose Keepa If:
- Your primary focus is on tracking price history and fluctuations for specific products.
- You’re on a tight budget and can work with more limited data.
- You’re mainly interested in historical sales rank data rather than estimated sales numbers.
- You don’t need additional features like keyword research or supplier sourcing.
- You’re a casual seller or shopper looking for price drop alerts and basic product tracking.
Conclusion: Jungle Scout Is A Complete FBA Seller Tool, While Keepa Keeps A Tab On Competitors’ Pricing!
Both Jungle Scout and Keepa offer valuable tools for Amazon sellers, but they cater to different needs and levels of seller sophistication.
Jungle Scout stands out as an all-inclusive solution for serious Amazon sellers. Its wide range of features, including accurate sales estimates, keyword research tools, and supplier database, make it an invaluable asset for those looking to build and scale their Amazon business. The higher price point reflects the breadth and depth of tools available.
Keepa, on the other hand, excels in its focused approach to price tracking and historical data. It’s an excellent tool for sellers and shoppers who primarily need detailed price history and sales rank information. Its free version offers significant value, making it accessible to a wide range of users.
Consider your specific needs, try out both tools if possible, and choose the one that aligns best with your Amazon selling strategy. Remember, the right tool can significantly impact your success on the platform, so invest wisely in the solution that will help you achieve your Amazon business goals.
